PROFILE OF RECEPTIVE LEADERS

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Receptive leaders are comfortable with digital and 80% believe that digital transformation is a real benefit for their company. It is noted that a significant proportion of this category has sophisticated digital tools:

almost half have management software (47%),
55% are present on social networks,
18% have a merchant site,
25% use online document exchange platforms,
20% buy keywords for better SEO,
11% sell online on a marketplace.
The factors that hold them back from oman email list engaging in digital are financing, lack of skills and finding a good contact. However, 53% of them have received training in the last 12 months and only 4% have completed specific digital training. For digital support, 40% prefer access to financing and contact with trusted providers. This segment has a size of around 650,000 companies .

PROFILE OF STATISTICAL MANAGERS
These types of leaders are very comfortable with digital and 68% of them are aware of the importance of digital for their business. Thus:

78% use a smartphone,
32% are present on social networks,
17% use online document exchange platforms,
48% consider that digital tools save time.
The factors that hold them back from engaging in digital technology are the lack of skills, time and knowledge. 36% have trained in the last 12 months and only 1% have followed training in digital tools.

In terms of support, 40% of statics do not want to be helped, 33% prefer digital training relating to their sectors of activity. This segment has a size of approximately 745,000 companies .