Inbound marketing guide for law firms

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Clarisse Meyer JKU2NneZAbI UnsplashB2B Inbound Marketing for law firms is more important than ever. From a strategic point of view, it has several objectives. Improving the legal marketing strategy, SEO visibility and the flow of new clients to increase turnover are some of the most important ones.

Below you can see some examples of how high-growth law firms are already implementing this type of action. In this regard, some of the most striking data from the legal sector are:

– 95% of potential clients seeking legal advice use the Internet as their first option to find answers.

– 70% of potential clients who begin their search for legal services on the Internet contact a law firm through this means.

– Online reviews are the most important factor that consumers use to judge a law firm.

You probably have smart, hard-working people in your law firm, you've worked afghanistan whatsapp lead with high-profile clients and big companies, or you've saved thousands of euros for your clients . But if you don't have an online presence and a marketing strategy, you won't be able to grow in the industry.

Online marketing for law firms is more important than ever heading into 2022, especially for attracting new clients on search engines. Your firm’s visibility on search engines determines whether a potential client will visit your website or a competing law firm’s website to schedule a consultation.

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No matter how savvy your legal team is or how many client success stories your online firm has, having an inbound marketing strategy is essential for future growth and success in today’s world. Even the most well-known law firms will still get many clients through referrals, not having a strong digital presence will leave much of the profits on the table.

In this post, we are going to break down some key ideas that you need to remember specifically so that your company understands how to execute an Inbound Marketing strategy in the Legal sector .

Inbound Marketing for Law Firms
Your law firm must have a digital strategy , there is no need to say more. “50% of law firms say they are not ‘organized enough’ to get the most out of their marketing spend.” These are excuses that, today, do not seem acceptable. If you want to increase your income, gain thought leadership and establish dominance over your segment, the BEST way to do it is with an Inbound Marketing methodologies .

If the strategy is executed correctly, you will have a high return in terms of new clients knocking on your door. Although it can work for any practice, for law firms , having an Inbound Marketing agency can generate exponential growth. Get to know us and discover what we offer below:

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Most of your clients in the legal sector have significant problems when they ask your law firm for help, and that is why they come to you. It is important to understand that most of these clients have previously done a Google search to solve their problems and see who can help them.

Many people have similar problems to each other and therefore search for answers to their questions using keywords and terms similar to their doubts.

There is a gap, and the smart move for your business is to fill it with a quality marketing strategy . As you are about to see, the process is not that difficult, but it does require regular monitoring.

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Benefits of Inbound Marketing in Legal Marketing
Benefit #1: Creating and distributing content is what builds trust. Your potential customers have a problem, and you have the skills, knowledge, and experience to solve it. Happy customers translate into loyal and active advocates for your business, potentially bringing you more business.
Benefit #2: Digital presence and search ranking are the new word of mouth. You can still get clients the old-fashioned way, but ignoring the importance of digital is not advisable. Make your digital presence top-notch and then let clients recommend you to others.
Benefit #3: You sell yourself, and inbound marketing creates your company's "digital brand." The best thing you can do is create a digital identity for the entire company, and not just around you as a person. This will help you scale better, as you will be seen as a "team player." Plus, if you make changes in the future, this will help your company stay agile.
Whether you’re “the boss” or maybe you’re not even a partner yet, if you help your organization implement a digital marketing strategy, you’ll be remembered and rewarded. Inbound marketing strategies for law firms are no longer an option, but an obligation if you want your business to stay afloat.

The sooner you implement this strategy, the more effective it will be, as Inbound marketing is long-term and will bear more fruit over the course of years, not days or weeks like Outbound Marketing.

Inbound vs. Outbound Marketing for Law Firms
We’ve all seen it, on the back of a bus/bank/dashboard, a phrase like “Injured? Call XXX to resolve your case today.” This is what is known as Outbound Marketing and, nowadays, it is seen as an intrusive and somewhat annoying strategy.

The customers you get from these ads are not your most qualified leads, but are often low-qualified leads or even completely unrelated to your business. Outbound marketing is a way of casting a wide net for potential customers, without taking into account their likelihood of becoming customers or ensuring their quality.

Outbound marketing is a good idea for product companies, for example, but a law firm doesn't want such a "one-time" marketing approach, but rather a sustained effort over time. That's why inbound marketing is a much better option for these types of companies .

Inbound Marketing: A marathon, not a sprint
Focusing on inbound marketing means establishing a framework for social media, blog posts, e-books, webinars, SEO optimization, and more. These are some of the keys to making your law firm marketing strategy pay off.

When you are marketing your law firm, you are selling your practice area expertise and supporting your trial experience. This experience is a vital aspect of building credibility with a potential client.

People hire lawyers because they can’t navigate these complicated matters on their own. Inbound marketing establishes you as the best option they will find and distances you from Facebook banners or “lawyers in your city” on street billboards.

You have to keep in mind, however, that nothing will happen overnight. But if you take the right steps, Inbound Marketing will continue to attract users for months and even years to come. And one of the best advantages of Inbound Marketing in the digital age is that everything is trackable, and you will be able to know which of your channels achieve the highest marketing ROI for your law firm, and which one needs further optimization or even to be eliminated.

This way, almost nothing is wasted, and the overall value obtained for the money and time invested is enormous . This is because the idea is to let the ideal potential clients come to you, and not the other way around. This is done mainly by focusing on content that will provide them with a differential and added value compared to your competition in the legal sector.

B2B Inbound Marketing for your law firm helps attract potential law firm clients with content marketing geared toward potential future clients, emphasizing the pain points the person is having and how your law firm can help them in those situations.