When TikTok's Future Wavers, Issues for Users and Competition

[mdabuhasan]

Between the evening of January 18 and the following day, in less than 24 hours, the welcome message when opening the TikTok app in the United States changed radically. It went from: “A law banning TikTok has been passed. You can no longer use the app.” to: “ Welcome back! Thanks to the efforts of President Trump, TikTok is back in the United States! ”

Although access to TikTok has been algeria consumer email list restored, the app remains officially banned, and its future, despite the promises of the new president, remains uncertain. Companies specializing in web support, such as Oracle and Akamai, have helped restore the site and the app . However, Google and Apple have removed TikTok from their online stores without putting it back. However, without the support of these two giants, TikTok cannot be downloaded by new users and can no longer receive the software updates essential to its proper functioning.

14 hours without TikTok

In the US, TikTok’s sudden demise has highlighted the precariousness of influencers’ conditions on the platform. As The Cut points out , “ influencers mourning the loss of what they thought was their livelihood was a stark reminder that they don’t really work for themselves: They work for ByteDance. And they’re unpaid workers, with no rights .” It’s like investing in a company that has closed with no way to recoup its losses.

One man's misfortune is another man's gain. At the same time, the search for "14 hours without the Americans" exploded. Some users welcomed the opportunity offered by the absence of American influencers, who represent a significant portion of famous TikTokers, to gain visibility on the platform.