Checking mobile compatibility

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2. Analysis of the website structure
Analysis of the site structure during an SEO audit
To improve the optimization of your website, it is important to analyze its structure. Elements to take into account:

2.1. Tree review

The tree structure should be clear and logical. It should make it easy for your users to navigate and allow search engine crawlers to understand the organization of your site.

Each page should – ideally – be accessible in less than 3 clicks from the home page, which reduces depth and makes it easier for robots to crawl.

2.2. Analysis of ease of navigation

Ease of navigation is essential for an optimal user experience.

Your menus should be clear, and the information should belgium mobile number database be organized in a coherent manner with easily clickable links. The site should be as easy to navigate for Internet users as it is for crawlers.


About half of global web traffic comes from mobile devices.

It is therefore important that your website is compatible with mobile devices. A mobile-friendly website will offer a quality user experience and will be a positive factor for your natural referencing.

There are many mobile display verification tools available on the web, via a simple search in the Google bar for example.

2.4. Evaluating URL structure

URLs should be clear and easily understandable for users. Make sure your URLs are structured to reflect the tree structure of your site and also check for URL redirects (301), which, if too many, can be a penalizing factor.