Post on forums and Q&A platforms. By posting on big platforms like Zhihu as well as niche forums you can start picking up traffic much more quickly than you can on your website.
The way we work is to create the content for WeChat, the website oman number for whatsapp and other sites all at once, all in one efficient process. It’s better to kill three birds with one stone.
Collaborate with influencers. Influencer marketing is very popular in China. By partnering with Chinese influencers, you can gain exposure quickly. Better yet, you can gain some trust. I understand the influencer part from two angles. We’ve helped partners run influencer campaigns in China, and I’m also a fledgling influencer myself. My personal brand “泰特能说” shares tips for intercultural communication/tools/marketing/business to 20K+ followers.
Attend networking events. Feeling bold? Travel to China, participate in relevant trade shows, conferences, or networking events in-person. If you’re on a tight launch budget, this might be out of the question. But it would also be so much fun, wouldn’t it? Synotrip.com offers numerous business assistants in China to aid your navigation.
Offer localized customer support. Provide customer support in Chinese. This could be done with your in-house staff or with ours. The first-contact, low-level customer support should be real-time during Chinese business hours. However, if you have a high-ticket item with a long sales process, it is possible to use English-speaking salespeople. Your customer just needs to be motivated enough to go through that.
Reach out proactively. This is the only item in the list that I have NOT tried yet. I’ve obtained databases of Chinese Amazon sellers, and I’d like to try reaching out to them via WeChat and phone. Once I try this out, you can be sure I’ll create an article or video about it.
探索，创新，发现. That’s the top core value in our company. It means “explore, create, discover.” In other words, you need to explore new ideas, implement them then carefully analyze the results, then repeat. We do this every two week sprint for every project we work on, and it lets us get better faster.
A Closing Thought
I know how to attract Chinese Amazon sellers and help them convert. But I don’t know everything about how your specific business will fare with them.
One thing I’m curious about is why I don’t hear from more companies that provide services to Amazon sellers. I’d be glad to hear about your experiences so far, including the opportunities you sense as well as the obstacles you face.
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