If you are selling household appliances

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Abbreviations and focus You are not sure if your target audience has enough time to read your message. To do this, you need to keep your message brief and focused on what specifically you want to say. Select link location There is also no guarantee that the user will continue reading the message, so you should place the link in the middle of the message so that the customer cannot see it. You can also use a Call To Action button to increase the click-through rate or CTR of your marketing campaign emails. Past experiences and the language of emotions Research conducted by Martin Lindstrom and published in his book “Buying Studies” has shown that people do not buy consciously, but with emotions and feelings.


The year is full of many occasions that you can dentist database associate the customer with and create some kind of emotional bond in order to evoke nostalgia and purchase products. For example, if you are selling baby products, you can show your interest and feelings so that the parents feel satisfied with the product. Also, if you are selling mobile phones, you can convey the happiness that mobile phone users feel when they get them. If you are selling books, talk about what your customers think of your book and what value it brings to them. , do not forget to talk about the convenience and effort you will get from using such a device, because the language of feelings always works.


In his excellent book, How To Write Great Copy , Dominic Gittins says that one of the most effective sales letters is to make them envy what others have. So, try sending an email that talks about past customer experiences and explains your feelings and emotions. Email Marketing Campaign Evaluation Metric Evaluating Email Marketing Campaigns The most important metrics for evaluating the performance of your email marketing campaign Email marketing takes a lot of effort and time to become an expert and that time includes training, developing strategies and plans, and running marketing campaigns. Training alone is not enough and does not guarantee success every time, but we need to understand and know the metrics by which we can measure that success.