Just like regular keywords

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Long-tail keywords — A long-tail keyword is a search query that falls within the “long-tail” part of the search week curve. These are keywords with a low monthly search volume, but typically have more specific intent and a higher likelihood of conversion through SEO or PPC. You can find long-tail keywords in Semrush using the Keyword Magic Tool and add filters for word count, competition level, volume, and more.

Negative keywords — These are keywords that you don't want to focus on in a Google Ads campaign, negative keywords can be exact, phrase, or broad match in a campaign. When you add them to your campaign, your ads won't appear in results for that search. This practice allows advertisers to save budget and maximize ROI.

PPC (Pay Per Click) — It is an online advertising model used to attract tunisia mobile database traffic to a website through paid ads (Google Ads). Using the right keywords is very important for the success of a PPC campaign. There are three forms of payment:

CPC (Cost Per Click) — Advertisers only pay when the ad is clicked.
CPM (Cost per impression) — Advertisers pay for the number of times the ad is displayed.
CPA (Cost Per Acquisition) — Advertisers pay when users have met a specific goal.
Search Intent — There is a specific intent behind every query, so keyword research should find out not only what users are searching for, but why they are searching for it. Of course, the intent behind a keyword isn’t always clear, but it typically falls into one of these four categories:

Informational — These are searches that seek specific information, whether it be a quick answer or comprehensive information on the topic.