Think about creating a personality for your brand: how should your brand “speak” to others? What message should be conveyed?
Setting a specific tone of voice will help you:
Build your brand (and authority)
Emulate face-to-face communication
Break through the competition
Many brands fall into the trap of adopting a tone of phone number in korea voice that someone in their industry "should" use. However, your goal should be to stand out so that your customers remember you.
Take BlenderBottle for example. They avoid the typical hyper-masculine tone of protein powder and fitness brands:
BlenderBottle Website
Build your brand (and your authority)
Let's take Duolingo as an example. They've taken TikTok by storm, gaining over four million followers and becoming a constant meme on the site.
His videos always feature “Duo,” the green owl, who is often seen getting into mischief at the office, moaning about his crush (Dua Lipa), and following the latest TikTok trends:
Duolingo TikTok
Duolingo took a risk by adopting an irreverent, goofy tone on this app, but it clearly paid off. They now have a massive organic presence on users' "for you" pages and have become a familiar character to many on TikTok.
Emulate face-to-face communication
Nowadays, customers often contact brands through social media or online chat, rather than calling a customer service number.
You can also use this time to strengthen your tone of voice.