consider non-branded actions

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Tips for business growth on key eCommerce marketing channels
In a nutshell, you can use various marketing channels such as organic SEO, social media marketing or paid campaigns when it comes to eCommerce. That is, all those means that you can use to improve your brand visibility and sales.

The trends we mentioned above are impacting the way we approach channels that generate business growth. Therefore, the biggest challenge for marketers is to align customer trends and acquisitions with their business goals in a single funnel.


Purchase funnel and marketing channels
Key eCommerce channels to generate brand recognition
To build brand awareness, you need to first encourage brand discovery.

Traditionally, to target top-of-funnel users, those in the early iran mobile database stages of consideration, you have to .

Search engines are a great place to discover new brands, especially if you target product category searches. However, if you have a physical presence, focusing on general channels may not be as valuable as considering local channels. Local searches imply higher purchase intent. And of course, Google image searches can also bring in profitable traffic.


Google Images Example
Social media is also a powerful tool. However, as platforms like Facebook become increasingly crowded, try adding other channels to your marketing mix. Sites that offer visual experiences and direct CTAs, like Pinterest and Instagram, are helpful, as you can showcase your products on platforms filled with users with high purchase intent.Another thing you’ll see is the success of live video from big eCommerce sites . For example, TikTok is becoming a big go-to for product demos, so it makes sense to connect with TikTokers if your potential audience is active on this platform.