The window to differentiate is closing

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Virtual selling has a lot of advantages.
For one, you can do more in the same amount of time – but so can your competition. Virtual selling comes with a learning curve that you need to embrace, and herein lies your opportunity. In Virtual Selling, Jeb explores the how-to’s and hell-no’s of virtual selling. Differentiation is king. But when everyone is doing it, how can you differentiate?

As more and more of your competition embraces virtual selling, you need to stay ahead by ensuring that the quality of your efforts lead the pack. The quality of your messaging, audio, video, background, lighting, cadence, and frequency matter. When everyone is prospecting or selling with virtual technologies, how will a customer choose you? Your quality is paramount, and as time goes on, the window to differentiate will begin to close as your competition figures this out. Get ahead and stay ahead.

The most brutal truth of all: Your competition is EVERYONE.
When you’re prospecting, your competitor is EVERYONE that bahamas telegram data wants the time of your prospect. Everyone comes in with the same pitch at first: If you give me some of your time, I promise I’ll show you value. So, if you consider that more and more companies are blending virtual selling with their current sales processes AND that you can cover more ground in the same amount of time, your competitive landscape just got even more fierce. It is absolutely essential that you master virtual selling and differentiate through meaningful, relevant messaging with an unprecedented quality.

Virtual selling is NOT a pickup game.
It’s not something you can wing or “just do” on the fly. It requires investment, planning, strategy, and lots of dedicated practice. The competition is fierce; the window is always closing.

But that’s the job; that’s the deal. Embrace this and don’t let one more day go by hoping things will get back to normal. Blending virtual and traditional sales is the next normal. Get ahead; stay ahead.Examine Leadership Before Sales Skills
If you hired reps who you believed could sell, and who proved that they’ve been successful selling in the past, then the first place to examine when your reps aren’t selling is your sales leadership.