My favorite digital marketing tools.
Following information communicated, or tests carried out, I updated my article on the list of digital marketing tools that I made a few weeks ago. This one being very long (more than 100 lines), I thought it would be more concrete to talk about the tools that I use, and for what use.
I started this article before the publication of the very complete one poland number for whatsapp of the Blog du Modérateur which cites 50. Those that I use daily are in the list. It's up to you to make your choice according to your uses.
Social networks: different uses depending on the platform
Twitter is a multifunctional tool for me:
the day before on the subjects
competition study,
Identify influencers.
If it allows me to find information, it also helps me to share my articles and those that interested me.
Linkedin has a more network dimension:
There are the people I know in real life and want to stay in touch with. The influencers who cover topics that interest me.
And finally, the working groups allowing for exchanges.
In terms of contact/function search, the tool is powerful. The approach is really business.
Facebook : A page for the blog. This social network is not my favorite channel, but the platform is a real marketing war machine. It therefore deserves to be present and visible there. The account is linked to the others. When I publish on Twitter for example, it also publishes on Facebook. This allows me to occupy the field and save time.
Google + : I have a page linked to my blog. Each time a new article is published, it is published on G+. I don't have any particular actions there, but it helps with SEO.
Growthhacking
Crowdfire : I think this is my favorite tool at the moment. It allows you to receive a daily list of topics to read/share and accounts to follow based on your interests and keywords.
Multi-media broadcasting
Buffer/Hootsuite : Two great platforms for simultaneous or non-simultaneous multimedia broadcasting. Also allows you to schedule broadcasts and manage your editorial calendar.
Swello : is THE solution that is climbing. French competitor to the two above, it also has a very relevant monitoring dimension.
Day before
Netvibes : rather than going through all the newsletters that arrive in my mailbox, I inserted the URLs of the sites I want to follow into Netvibes. So they are all listed on my home page and the day before, the new items are relatively simple.