Example How to reduce your taxes in 2022

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Example: “Advertise on Instagram in 5 easy steps.”

8. Use dates
The date communicates an element of freshness. Again, it will make your content stand out.


9. Include a call to action
Calls to action (CTAs) are phrases like: find, download, search, listen, watch, learn, or access.

They make the page attractive because they indicate that the user will be able to do something.

It brings a little something extra.

Example: “Printing White afghanistan telegram number database Papers to Download.”

Exercise
Here is an exercise to help you put into practice the different techniques presented here.

Go to your Google Search Console.
Go to “Performance” then “Search Results” and finally click on “Pages.”
Take one of your important pages that has a high impression rate but few clicks.
Try to optimize it using one or more of the techniques seen in this guide.
You can use a spreadsheet to write multiple versions of the title tag. You can start with 5 versions of the title tag.

All that remains is to test them and see the improvement in CTR obtained.