Instagram is visually appealing. More than 80% of information is acquired visually. In other words, if you improve the quality of your photos, you are likely to gain a lot of sympathy. It is a method of communication through images.
In addition, for food service businesses and retailers, photos of food, products, services, etc. are an important factor in attracting customers. Rather than simply posting a photo of the subject, adding color and saturation processing will make it into art rather than just a photo.
Art moves people's hearts. Moving hearts leads to interest and purchases of products and services. Photo editing on Instagram can be a great way to increase your fan base, whether for personal or commercial purposes.
The pros and cons of editing on Instagram
Here we will explain the advantages and disadvantages of editing photos on Instagram. If you understand the advantages of editing photos, you will be able to see founder email address list what you should be aware of when editing. Also, by checking the disadvantages, you can avoid mistakes when editing.
Benefits of processing
The benefits of photo editing are threefold:
・It will be easier for more people to see your content
. ・Your followers will increase and your content will be shared.
・A positive image will lead to advertising and effectiveness.
Let me explain the above in more detail.
Images that have been made more stylish by adding filters and effects are more likely to catch the eye. If you want to convey the atmosphere of a cafe, you will get more likes if you post the photo as is rather than adding some creative touches to the color and saturation.
If you get a lot of likes, it will motivate you to improve your photo editing skills. If you gain more likes and followers by acquiring skills, it will have a positive effect on attracting customers to your store.
You can effectively advertise and attract customers with just an Instagram account. Even if you don't create flyers or brochures for your store, you can capture the hearts of customers by focusing on taking and editing photos for Instagram.
Disadvantages of processing
There are disadvantages to processing. Here are three points to keep in mind, including the disadvantages of overprocessing.
・Excessive editing can cause distrust
. ・Editing becomes the norm and the purpose is lost
. ・There is a possibility that the image will not be differentiated from other companies.
Although visual information captures people's hearts, excessive editing is not recommended. Suppose you edited an image of the inside of your store and posted it. What would happen if customers who actually visited the store felt that it was "completely different from Instagram"?
If a customer visits your store because they like the atmosphere, but finds it to be the complete opposite of what they imagined, you can't expect them to come back. Or they might post, "This store is actually different."
Also, some people think too much about "editing" their photos, and feel stressed about the work they do after taking them. If it's not fun, they won't continue. For people who aren't good at editing, it will be a burden and they will give up halfway through.
How to edit photos on Instagram
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