Elaborated example Business Model Canvas: Apple

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To get you started, we completed the Business Model Canvas for the company Apple.

Business model canvas Apple

Side note: the building blocks are filled in based on information we found on the web. With this we want to make it clear that the content may not be 100% correct, but it should give a good idea of how to complete this model.

1. Customer Segments.
Consumers (individuals)
Companies and organizations
Educational institutions
Governments
2. Value Proposition.
Innovative and user-friendly technology products
High-quality design and aesthetics
Integrated ecosystem of sweden mobile numbers list hardware, software and services
Strong brand image and loyalty
3. Channels (channels).
Apple Stores (proprietary stores)
Online Apple Store (website and app)
Authorized resellers and distributors
Partnerships with telecom providers
4. Customer Relationships.
Personal support through Apple Stores (Genius Bar) and Apple Support
Online and telephone customer service
Apple Care warranty and maintenance programs
Online and in-store training and workshops (Apple Today)
5. Revenue Streams.
Sales of hardware products (iPhone, iPad, Mac, Apple Watch, etc.)
Sales of software and apps (MacOS, iOS, App Store)
Subscription services (Apple Music, iCloud, Apple TV+, Apple Arcade, etc.)
Accessories and peripherals
Apple Care and other service plans
6. Key Resources.
Product development and innovation
Marketing and brand management
Software and app development
Supply chain management and manufacturing
Retail and distribution
7. Key Activities.
Technology and intellectual property (patents, designs, software)
Worldwide network of Apple Stores and distribution centers
Supply chain and manufacturing partners
Talented personnel (designers, engineers, marketers, etc.)
8. Key Partners (collaborations).
Suppliers of components and materials (such as Intel, TSMC, Samsung, etc.)
Authorized resellers and distributors
Telecom providers (for selling iPhones and data plans)
App developers and content partners (for App Store, Apple Music, etc.)
9. Cost Structure.
Research and development (R&D)
Production and material costs
Marketing and advertising
Retail and operating costs (Apple Stores, distribution, logistics)
Personnel costs (salaries, training, etc.)