Email Deliverability Checklist from Close CRM

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Is your domain name registered with a reputable provider? GoDaddy and Google Domains are your best bets; if you suspect this is an issue, you can migrate your domain over.
Are you sending emails from a real sender's name and address? Using a no-reply address can be a red flag for spam filters, and recipients don’t prefer it either.
Are you sending cold emails from the same domain as all your other emails? A parallel domain, like getclose.com instead of close.com, is ideal for cold emails because it leaves the reputation of your main domain intact.
Have you set up your cold email mailboxes and sending providers? Here’s a pro tip: Split your mailboxes in a 40-40-20 ratio between multiple providers. The best provider options for cold email sending are Outlook, Gmail, and Zoho.
Have you warmed up your cold email mailboxes? It’s a process that emulates natural conversations between individual mailboxes to build up your email reputation. There are tools on the market that do this for you.
Do you spintax your cold emails? Spintax simply means changing your email copy with synonyms to create randomization and make each email read differently. Cold email solutions can help with this.
Is your first cold email strategic? Meaning: no links, images, videos, or attachments, keeping the copy simple and focused on your core message. Once the first email lands in the inbox, others will follow suit even when you add links and media.
Is your email list squeaky clean? That means it is free of cold subscribers, hard bounces, generic email addresses, and anything from a purchased email list.
Do you use double opt-in? Without it, any email address—including a spam address or a spam trap—can end up on your list and tank its deliverability.
Are you going over your provider’s sending limits? Keep an eye on sending limits per hour and day, as exceeding them can hurt your deliverability or even get your account blocked.
Are you onboarding new subscribers? Sending between one bahamas telegram data to three welcome emails helps subscribers get to know, remember, and trust you, making them more likely to open your regular emails.
Have you added links to unsubscribe and change preferences? Make it easy to opt out, change email frequency, and choose topics of interest. If you don’t, marking it as spam is the only option your subscribers will end up with.
Are you personalizing every email? This goes for cold emails and marketing emails alike—they land way better when they feel like they’re written for the exact person reading them. Call them by their name, mention their pain points, and include their previous behavior.
Are your emails following a consistent schedule? Unpredictable, sudden jumps in volume and frequency will annoy your subscribers and alarm their mailboxes and internet service providers.
Are your subject lines engaging and spam-free? Make sure your email subject lines have no misleading phrases, aggressive tactics, excessive punctuation, or clickbait. The ultimate goal? Make them irresistible to your ideal customer.
Final Thoughts: Use the Right Tools to Help Improve Your Email Deliverability
Building and improving your email deliverability can turn into quite a project—and one that’s never really completed. It’s an ongoing effort.