Hubspot or Pardot? In this second part, discover the main differences regarding plans, prices, contact database, analytics, reports, and integrations with CRM systems. Which one do you choose?
In the post Hubspot & Pardot, which one is better suited to your organization? I noticed some details that I didn't cover and that may be interesting to you if you are thinking of implementing one of these two marketing automation tools in your business. In this article I address the main differences, specifically in terms of plans, prices, contact database, analytics, reports and integrations with CRM systems.
Plans and prices
Marketing automation platforms are packaged and priced guatemala phone number data a little differently than most enterprise software: instead of paying per license or user, you typically pay based on the features you select and the number of contacts in your database.
HubSpot and Pardot take a slightly different approach here.
Pardot
Pardot separates its product tiers based on features and customer support. The Standard edition will get you started with basic email marketing and lead management. If you plan to implement marketing automation on a large scale, then you need Pardot Pro. And if you want enterprise administrative features like adding a dedicated IP address and phone support, you'll need Pardot Ultimate.
Standard - 1000€/month
Pro - 2000€/month
Ultimate - €3000/month
We can expand our contact database in blocks of 10,000/year upon consultation with the Pardot Renewals team.
These are current data as of today, but we can always find updated information at this link.
Hubspot
HubSpot 's three product lines - Basic, Pro, and Enterprise - offer different features but also support different sized customer lists. You can always pay extra for additional contacts in any edition as needed, but this will obviously impact the cost of your subscription.
Basic is for 100 contacts or less.
185€/month
€90/month for every 1000 additional contacts
Pro for 1,000 contacts or less
740€/month
€45/month for every 1000 additional contacts
Enterprise for 10,000 contacts or less.
2200€/month
€9/month for every 1000 additional contacts
These are current data as of today, but we can always find updated information at this link .
To run large-scale automation campaigns and access all the necessary tools (A/B testing, revenue reporting, advanced lead scoring), we will need the Enterprise edition.
HubSpot's Basic and Pro editions are significantly cheaper than Pardot's standard edition, but at the enterprise level, with the onboarding fee