With two BILLION monthly active users, and Brazil being the 3rd country with the largest saudi arabia number number of users, it's safe to say that Facebook is a smart choice.
Nowadays, companies want to be successful in the digital environment and that is why it is important to understand how to use the platform to boost your sales and create demand for your product or service.
It has never been easier and cheaper to use social media to increase visibility, traffic and generate qualified leads for your business.
If you're still wondering what the advantages of advertising on Facebook are, we'll show you the reasons to start NOW and grow your business.
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As mentioned, there are two billion people active on Facebook every month. And with over 130 million users in Brazil, it’s hard to say that you can’t find your ideal client there.
Facebook is the only social network where you can find every user profile: young people from generation Z, millennials, adults and even seniors, who have been buying more and more online, so your ideal customer will certainly be present on the platform.
This means you have the opportunity to build loyalty and build relationships with current customers and reach new customers and people interested in your company or product.
Targeting power
Due to its large demographic and social database, Facebook's targeting power is greater than any other advertising platform.
You can target your audience by location, demographics, age, gender, interests, etc.
But Facebook can also help you get in front of specific segments with some powerful ad targeting options, such as:
Purchasing behavior;
Life events such as engagement, wedding, graduation, etc.;
Target audience customization for lead generation,
Creating audiences similar to your core audiences.
This is because segmentation allows you to target the right audience, people who are genuinely interested in what you have to offer.
This way, you can select people with interests and behaviors that make them potential customers for your business, increasing your chances of selling to a hyper-segmented audience.
And the advantage of this is that the better segmented your audience is, the lower your costs will be for acquiring leads and customers and the higher your conversion rates will be.