What do you need to know how to do? What strategies should you implement?
Using contextual data to guide campaigns.
Prioritize long-term customer loyalty over short-term goals.
Gain trust by focusing on consumer needs.
More and more companies from different sectors are using this concept of customer-centric marketing instead of more traditional strategies that position the customer behind the brand.
Sometimes, Consumer First Marketing is used generically to refer to customer feedback or satisfaction results. Obviously, if this type of marketing is dedicated to the consumer, it focuses on understanding what satisfies customers. In this way, it can be better internalized by companies to adjust their marketing strategies.
Big Data was mentioned earlier, a concept that refers to the knowledge of data to understand, analyze and, from there, create strategies according to the results extracted. That is why Big Data is important, because it means that it is possible to know the online customer and offer what they need, increasing the possibility of purchase.
What is the basis of Consumer-First Marketing?
The journey that the customer has through our brand must be pleasant, easy and unforgettable . Companies that put the user experience first make them happier and interact positively with the brand.
Customers should feel that the company cares about them . Therefore, strategies can be used to remind them that they are important, such as applying discounts or offering them gifts on important dates, to name a few examples.
Communication . Maintaining feedback is important and saudi-arabia phone number data without communication it is difficult to get to know the customer. In this way, more or less important messages can be personalized for the brand's followers. The brands on social networks that generate the most conversations are the best valued in the rankings.
Prices that are right for the customer . If a brand knows its customers, it must offer products and services that it knows the customer will buy because they can afford them. If a promise is only about making money, the company will not succeed.
A variety of products so that customers can choose and feel comfortable.
Now that we are in an era where #EverythingChanges, everything is reinvented and business models take better care of their customers, there is a need for professionals who know how to use new devices and get the most out of them. Training in mobile marketing provides added value to those who want to specialize in this sector and also be part of this innovative era.
I look forward to your comments and opinions on this article. You can also find me on Twitter @PatriciaGLM .