A payoff is a short one-liner that is stated after a company name or brand name is mentioned or at the end of an advertisement. Consider the payoff "Gives you wings. A payoff is especially valuable when the brand name or company name does not directly describe what the brand or company stands for. This creates a feeling, identity or association with the brand. A pay-off can thus become even better known than the brand name or company name itself. Think of 'Even Apeldoorn bellen', who remembers which brand this belongs to? Also 'I'm lovin' it' from Mc Donalds, 'Because you're worth it' from l'Oréal, 'The best a man can get' from Gillette and 'Just do it' from Nike are good pay-off examples.
This is how you make sure you have a clear payoff meaning: it should be understandable to everyone, especially your target audience. Think of it as your business card. Your payoff should be easy to remember, have a clear message and stick. Short but powerful!
What is a tagline?
The difference between the tagline meaning on the denmark mobile numbers list one hand and a payoff and slogan on the other is a little clearer. A tagline is purely business to explain the brand name a little better. It is a descriptive text. A tagline has no intention of sticking or making you feel good. Often the tagline is next to the logo and is also listed that way on the website. It creates clarity about the company's activities. Examples are BMW, with the tagline "The ultimate driving machine," and Nokia with "Connecting people. In a few words, the tagline conveys the unique value to the audience. The difference between a tagline and a slogan is that a tagline represents the overall goal of the brand and a slogan represents the overall goal of the marketing campaign. The slogan, in turn, contributes to the overall brand message, the tagline.
Tips for a rock-solid tagline: keep it short and simple and use a USP and pleasant rhythm. Use the tagline in all communications to customers, from your logo to your email signature. In this way, the tagline quickly becomes an inseparable part.