Brand Lift final survey results

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experimental group (those who saw the advertisement – ​​579,000);
control group (those who saw the advertisement – ​​473,000).
Both groups were shown a banner: "What brands are you familiar with?"



The proportion of positive responses for the experimental group is 20.92%. This is the percentage of users who saw the ad and spoke positively about the brand. This indicator allows us to assess how the ads influenced the perception of the brand.

The share of positive responses in the control group is 17.1%. This is the percentage russia rcs data of users who did not see the ad and responded positively about the brand.

It allows you to assess how the number of positive responses was influenced by the mention of the brand in the media and other factors, in addition to viewing advertisements.