1. Set Up a Lead Form on Your Website

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B2B intent data: Buying signals like signing up for a demo or free trial. Other signals, like downloading a lead magnet or watching a webinar, are still solid signals a lead is interested in your product
Change/announcement data: Series A funding round? New feature release? Change data helps sales reps connect with important announcements at a lead's company
How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps
For inbound sales, lead enrichment can help you determine which leads your team should prioritize.

I'm talkin' about separating leads into two stacks: the leads human sales reps should chase down, and the leads you should nurture automatically in the background.

Here's a quick process on how to do it

Forms are the bread and butter of any inbound lead generation machine.

We use them a ton on our website to grab details from sales reps who want to read our tips and tricks. If they want one of Steli's killer sales books, we ask for an email:

How to Set Up Lead Enrichment for Inbound Sales bahamas telegram data in 2 Quick Steps - Set Up Lead Form on Your Website like Close.


And if they want to take Close for a test drive, we ask for a little more information:

How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps - Set Up Lead Form on Your Website


Now, there's a strategy behind this. We have a very good automated email lead nurturing process. Any lead who downloads one of Steli's eBooks will instantly drop into that funnel. For leads who show more interest, we let the CRM do the talking (and help them get the most out of it on their trial). After that, our sales reps jump into the ring.

The amount of information you ask for on your forms will depend on what types of leads you target, your sales process, and whether you can enrich leads once they land in your CRM.