Keys to Integrate Ecommerce with Email Marketing 2025

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Contents
1 1) It is the most flexible marketing medium
2 2) Improve relationships with your audience
3 3)It is a great way to maintain brand presence
4) It helps you increase your return on investment
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Email Marketing is an excellent tool to complement the digital marketing strategies of any eCommerce.

Below, we tell you the main reasons why integrating it with your e-commerce will help you increase your sales through these means.

The rise of social media in recent years seems to cell phone database have diminished the relevance of email marketing. The truth has never been so far from reality.

Even today, in the era of the omnipresence of Social Media, Email Marketing remains one of the most profitable strategies as a communication channel for companies with their audiences.

In parallel to all this, the growth of eCommerce has also been unstoppable. In Argentina alone, online sales have increased from 4.337 billion dollars to 5.928 billion since 2015.

If this trend continues, this figure is expected to reach 9.792 billion dollars annually by 2021. Even today, the benefits of e-commerce make it more attractive than ever.

Therefore, if you haven't thought about it yet, it would be worth reconsidering your strategy to incorporate the use of email marketing and boost your e-commerce business.

Below, we give you four reasons to integrate an email marketing strategy into your ecommerce:

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1) It is the most flexible marketing medium
When implementing a PPC (Pay Per Click) or Social Media campaign, it is possible to segment audiences very precisely, whether by demographic characteristics, browsing habits, location, and much more. Having the option of generating specific ads for each audience.

But these audiences must have a minimum size, so if your audience is too small, the tool simply won't allow you to show your ads to them.

However, email marketing campaigns do allow you to implement strategies down to one-to-one levels, thereby generating an email based on the profile of each of your clients. And the more personalized the marketing, the better the conversion rates .

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This should also be accompanied by a flexible eCommerce solution. A platform that allows you to sell your products with all the customizations derived from the needs of your clientele.

In Argentina, Signos has developed an eCommerce platform that can guarantee the flexibility of your online business. It has been created considering the three main pillars of eCommerce: