I take advantage of it Millennials are outperforming Gen Z on several major digital platforms, including Reddit , LinkedIn , and Pinterest . This trend shows that Millennials are more active and engaged on these networks, giving marketers a unique opportunity to target this generation on channels that are less used by younger generations. By leveraging these tools, brands can reach a broader audience and build brand awareness . discover the world of millennials: their aspirations, challenges and contributions to modern society. dive into the trends, values and impact of this dynamic generation on today's world.
Table of Contents Millennials take the lead on social platforms bc data One thing that strikes social media observers is that millennials are outperforming Gen Z on several key platforms like Reddit , LinkedIn , and Pinterest . There are some interesting dynamics in the use of these digital spaces, and according to the data, % of millennials are actively using social media, outpacing their younger counterparts. Part of the reason for this is that their familiarity with these tools, developed over the years, makes them more likely to create and share content. the role of platforms in brand strategy Brands are looking to this trend to adapt their digital marketing strategies .
On LinkedIn , millennials represent .% of active users, while Gen Z is less present. Brands can thus exploit this space to reach a major professional audience and develop an engaging network around their product. the impact of visual content on engagement Visual content plays a key role on Pinterest , where millennials make their mark with .% of activity. This network is particularly appreciated for its ability to inspire and advise. Businesses must leverage this platform to generate engagement and raise their awareness.