One of the toothpaste manufacturers positioned its product as a revolutionary innovation in the world of toothpastes. The visual aspect showed a luxurious lifestyle, the price was appropriate - 5000 for one toothpaste. However, it turned out that this toothpaste not only did not contain any revolutionary components that take care of teeth, but along with whitening elements, it also had elements with abrasive properties, which, with prolonged use, simply destroyed teeth.
Of course, the customers didn't know this. They were responding to a trigger set in the positioning of the toothpaste as a luxury item and confirmed by the high price. The process of purchasing this product was aimed at making the customer feel more privileged, which had nothing to do with the actual properties of the product.
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What is the audience's attitude to provocative advertising?
There are a variety of emotions within audiences that drive people forex data to spend money, from post-pandemic “revenge shopping” to a deep-rooted love of travel and entertainment, and much, much more.
The reason for your new, challenging purchases has a lot to do with your personality. Your personality is formed by unconscious beliefs and approaches to finance that stem from your childhood and life experiences, your financial education, or lack thereof, and even good old-fashioned genetics.
An emotional spender is a specific personality type. Emotional spending is shopping as a means of increasing one's social status through the acquisition of material things. It brings the consumer a sense of comfort and prioritizes instant gratification over long-term financial security.
For this reason, provocative online advertising can be especially appealing and effective for emotional consumers. When they see something they “must have,” they are more likely to buy it. This makes them a prime target for provocative advertising, as their impulsive spending behavior can easily influence their purchasing decisions.
If you are looking for how to make money online, we suggest you learn what a landing page is and how to create creatives for targeting .