What works but always add your own twist

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Competing organisations
It’s absolutely vital to keep an eye on your competitors and what they’re offering. If they’re innovative and up to date with the latest training techniques or styles, but you’re sticking to the same old formulas, your customers might start feeling restless and dissatisfied.

For example, if your dance studio only offers ballet, tap and jazz, but your competitor offers street dance and hip-hop as well, you may start to lose people who want to study a more current style morocco rcs data of dance. Make sure you’re up to date with the latest trends in your field so that you can always stay one step ahead – not only of your competitors but also of your clients.

Solution
Learn from your competitors’ successes and failures. Don’t be afraid to copy .

You’re invisible
If your ideal members / customers have no idea you exist, they’ll never be able to join your club. This is why marketing and publicity are so important, especially when you’re starting out. Having a presence on local online boards or apps such as Facebook can be invaluable.

Also, if you use Facebook ads, you can target an exact audience in an exact location. Although paid advertising needs to be budgeted for, the rewards can be tremendous. Once you have a solid base of subscribers and members who love what you do, word will start to spread organically.

Solution
Advertise in local newspapers and message boards, utilise Facebook ads, partner with schools and colleges and ultimately be so good that word of your organisation spreads organically.

Poor reputation
A good reputation is worth more than a thousand adverts. If there is a fabulous buzz about your organisation or club, then word will spread to potential clients organically.