The concept of traffic temperature

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Warm traffic is made up of users who are on their own initiative looking for a product or service offered on the landing page. They may also come to the site on the recommendation of people they trust. When both of these directions converge, the landing page receives the very traffic that is called fiery.

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Cold traffic, even if it sees excellent pastors in the us email list advertising of a product, does not think about buying it, because it does not know anything about the product, has not heard, and does not really want to know. Let's say that targeted advertising is being set up for the social network "VKontakte". The advertisement is shown to members of the community "Gossip's Cosmetic Bag", and it leads to a landing page offering to buy shampoo "Mexican Mane".

In theory, the product may be interesting to women and girls who are members of this community. But they have heard nothing about it before this sales ad and do not trust the seller company. Community members are not just cold, but even icy traffic.

If the site receives warm traffic, the page should be short. If the traffic is cold, the landing page is developed long. When potential buyers know nothing about the product and the company, it is very difficult to sell them anything.

To motivate cold visitors to buy, you need to describe all the information about the product - in detail, exhaustively, with arguments and benefits. When the traffic is warm, a large number of texts only distracts.

The concept of traffic temperature

When warm users visit a long landing page, half of them will leave it and never return. And each new page scroll will take away more and more customers. Therefore, a warm audience is given a minimum of material for reflection. There should be exactly as much as is needed to make a purchase, and this is approximately one or two screens.