A coherent concept in which all the essential components and features of the program are recorded: The corporate influencer program needs its own communication concept. It fits the company and the framework conditions. It is geared towards the set goals. Everyone involved in the development can identify with it. It builds on the foundations determined in the audit. It contains a precise plan, but is also dynamic and develops further as the project progresses. And it leads directly to successful practical implementation. What absolutely has to be included in such a document? That is what the fourth episode of this series is about.
Table of contents
About this series
Important note on the application of the 7-phase model
Conception phase: steps and components
Checklist 4: Conception phase
This is how it continues
Learn more and contact us
About this series
Do you want to start a corporate influencer program in your bank data company? Then this series is just right for you. Every corporate influencer program is unique, just like every company and the people involved are unique. But there are many questions that need to be clarified in practically all projects so that the program can be successfully designed and implemented. In the seven-part series you will find the ideal steps from the initial considerations to continuous operation - each with checklists so that you don't forget any crucial point.
→ Here you can find an overview of all published episodes.
Now it's time to reap the fruits of your careful preparatory work and translate it into a coherent concept that everyone involved can align with. To make your project a successful corporate influencer program, you need your own communications concept that records all the details. You worked quickly towards this in the previous steps. You have laid the foundations and have the information you need. Below you will find the steps and components that need to be taken into account in such a concept. How you develop the concept, who is involved in it, which forms of joint development you choose and who records the results: you have already decided this in the kick-off phase. Let's get started!