Benefits of the Site View Depth Indicator

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The depth of site viewing is expressed by the number of clicks, which is undoubtedly a big advantage compared to conversions. This means that with the help of this parameter you can get the most accurate data without spending a lot of time.

Benefits of the Site View Depth Indicator

The depth value is discrete, which makes it similar to failures, but still better due to its information content.

The most interesting is the viewing depth minus one. Its peculiarity is that it removes refusals automatically. However, it does it too well: it removes those readers who made one transition, without taking into account the time.

Let's consider the situation using a one-pager as an example. Let's say it has a feedback form. If the user uses it, he will go to a page with gratitude and a request to wait for a response. In this situation, the site viewing depth minus one and the conversion will have the same value.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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If 100 people visited the landing page and nine of them filled out the form, then:

the conversion rate is equal to 9 divided by 100, that is, 9%;

viewing depth , calculated using the already known formula, is 1.09%;

View depth minus one is 0.09%.

From the example given, we see that in the case of a one-page site, the depth of site viewing is indeed equal to the conversion rate.

With multi-page sites, things are much more complicated. But of all the known parameters, it is the site viewing depth minus one that will best characterize the ROI.


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To describe this in more detail, the number of transitions without taking into account the first page depends on the number of interested readers with or without their contribution to income. This is also confirmed by the fact that the depth of site viewing among users who found what they were looking for is most often higher than among all visits from contextual advertising.

Where to find out the depth of site viewing
To track this characteristic, you need to set up one of the tracking services: Yandex.Metrica or Google Analytics.