Pillar Pages and Topic Clusters

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2. Create topic clusters
If your site isn't structured into topic clusters , this is something you might want to consider working on. But what are topic clusters? According to our most recent guide:

Topic clusters are a group of content that revolves around a central topic and uses a pillar page to link together.

In short, topic clusters focus on a single topic and offer multiple internal linking opportunities to keep readers on the same site.

In fact, they are easier to understand when you visualize them:



Topic clusters are an effective SEO tactic because they create oman mobile database grouped pieces of content. This shows relevance and expertise on a certain topic.

Think of it this way…

If you only have one piece of content on a certain topic on your website, it doesn't necessarily indicate that you are an expert on that topic. But a group of related pieces of content that use internal linking to demonstrate a connection between them does make you an expert. That's the main difference.

And while migrating a site's content to a cluster structure isn't the easiest task in the world (especially if you have hundreds or thousands of pages), it's a strategy that pays off in the long run.

Gone are the days when we only thought about ranking for a keyword. In 2020, you should think about how to rank for topics and creating clusters is a good way to change your mindset.

3. Run a Content Audit and remove what doesn't work
Every page on your website needs to serve a purpose. To ensure that your content is useful, you should be actively looking to get rid of (or improve) content that doesn't work.

A good tactic you can implement is to perform a content audit to discover those pages that are lagging behind the rest of your website. In our SEO checklist , we strongly recommend auditing your content, starting with:

We cannot stress enough that the time spent performing a content audit and pruning poor, duplicate or low-quality content is vastly underestimated.