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A brand must provide its audience with what they are looking for on its website.

If you fail to do this, users will leave, it's that simple.

Therefore, comparing the average duration of visits as well as the bounce rate of your website compared to the competition will provide you with the answers you are looking for.

We have analysed the top home decoration e-commerce sites in Spain as an example and have , being the leader in traffic volume, also enjoys the best user engagement metric score (average visit duration in this case).

Competitor information - Analysis of decoration e-commerces

What should you do if you find that your competitor is outperforming list of us mobile database you on the same metrics in your niche?
Check their traffic sources to see if they reveal the channels and media platforms that are able to attract a well-targeted audience. Also, take a look at their subdomains (their website structure may appear more appealing to users) to get a couple of ideas.

Key 5: Are the most popular channels worth it?
Traditional things don't usually last long in marketing, but new things can often be more complicated.

Before you dedicate your entire budget to Instagram (or any of the hot trends), check out how these traffic sources work for your competitors and spot gaps in their strategies.

You may find that your rivals are failing in search traffic, so you can take advantage of this to perform an SEO update and improve your content strategies to outrank them.