Excursus: Case Study Online Course Nutrition Counseling
Let's take an online course on nutritional advice and weight loss as an example. A real classic. Just like with marketing consultants, you can say about nutritional consultants: throw a stone and it will hit one...! There are plenty of them.
Now the course creator, let's call her Andrea, has years of expertise in the field of nutritional advice and weight management – but offline.
nutritionist
Offline, years of expertise – online: zero!
Andrea worked freelance for a large diet georgia telegram screening program provider, continued her education, gave seminars, carried out individual consultations and, although she didn't make a fortune, she did earn a good supplement to the family income.
Then came Corona.
Suddenly there was no more income.
A solution had to be found.
Sure: Andrea went into the online business.
Marketing knowledge – because her diet program provider had previously taken over that. This gave rise to questions such as: How do I position myself? How do I communicate the added value of my offer? How do I develop my own products? What should be on my website? How do you create a website in the first place? How do you blog? How does email marketing work? How do you get people to sign up to your newsletter? How do you record a podcast? Do I create a YouTube channel? And so on.