brand offers when no one else is?

[rochon.a1.119]

And the last thing we want to do is almost give away traffic to those we compete against.

But what happens when you make

When this happens, your paid ads could very well be stealing your organic traffic.

When it comes to branded searches, unsuspecting users may click on the first result they see for your domain.

Be sure to test any brand bidding activity to determine if uk mobile database you are unnecessarily paying for traffic that you would have gotten organically.

Bidding on keywords when you rank high
If you already rank #1 for a keyword, should you bid on it in your PPC campaigns?

Well, it depends.

In many cases, you'll want to do this when your budget allows.

The more visibility you have, the more likely a user is to click through to your site, whether through organic traffic or paid ads.