For B2C marketing, it’s all about creating organic-looking content on channels where your ideal customers spend time. If your demographic hangs out on TikTok, you need to create content there. You can even partner with famous creators and influencers for better conversion rates. If they spend a lot of time on Reddit, you need to find a way to incorporate Reddit into your marketing strategy. Don’t forget to use Instagram for Marketing ! With features like Stories, Reels, and Instagram Shopping, it’s a great platform for building real connections with your audience.
It’s perfect for sharing organic-looking content that resonates with your customers while showcasing your products in a fun and engaging way. Another way to find the best platforms is to check out your competitors and see where they are most successful. Look at the profiles of people commenting on their posts and see if they match your target customer or buyer persona. But remember that it’s also important to reach new horizons.