Content gap analysis - Keyword gap

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This data will give you great examples of potential keywords that could be valuable to your business, and will also tell you what types of content your competitors are using to rank for those keywords.

With SEMrush's organic competitors report, you'll be able to determine who your top competitors are and how many keywords you share with them.

I typically recommend starting with competitors who have the most keywords in common with you and who have a high total keyword count and traffic.

Content gap analysis - Common keywords

Next, you need to go to the Keyword Gap tool and put your domain first and your competitors' domains second and third.

Click buy to get the results.



You then need to go to the main table of this report and choose czech republic mobile database the “Missing” tab which returns a report showing all the keywords that your competitors rank for but you don’t.

Content gap analysis - Missing keywords

From here, you can export the data to Google Sheets and start filtering and searching for keywords that may be valuable to your business that you don't have the right content for.

Once you have a representative list of keywords ready, copywriters can create blog posts or landing page content.

What keywords are your competitors ranking on page one that you are ranking below?
Content that ranks between 11 and 100 are prime targets for updating and improvement.

For an SEO, small changes are more exciting than seeing that a keyword previously ranked on page 9 now appears on page 1.

To set up this report, you need to modify the settings of the SEMrush Keyword Gap tool .

To get the list of keywords that your competitors have on page one and that you have in lower positions, you have to go to the filters located at the top of the report.

Content gap analysis - Competitors in top 10

Once you apply this filter, you can see all the keywords that your competitors have positioned in the top 10.

Then you go back to the initial table of the report and choose the “Weak” tab.

The result is a very interesting report that shows keywords for which you need to improve your content or acquire more backlinks to outrank your competition.

You can also compare your website to one competitor at a time and then use the same filters to get even more keyword opportunities.

Use Google Search Console to determine if your title tags and meta descriptions can be improved
Once I've identified the keywords and pages that aren't performing as well as my competitors in the steps above, I get good ideas about what new content I need to create and what existing content needs to be tweaked.