How to create a sales funnel for my online business?

[rochon.a1.119]

When they choose a winner and BUY , companies get CUSTOMERS , because we have managed to influence them and/or convince them that our product meets their need better than others.

There we have the basic outline of a sales funnel, the three main stages:

Attract visitors.

Convert them into leads (and qualify them).

Close (consolidate them as clients).


Although in a sales funnel or conversion funnel we should work on 5 different phases (attracting, obtaining leads, clients, loyalty and prescription), today we are going to focus on the first three, since they are by far the ones we must master first.

1.- Attract (TOFU - Top Of Funnel)
In this initial phase, the user begins to feel interested in a certain aspect or has a specific need or problem, so they start looking for information about it mainly on websites and blogs.

As a company or online store, in this phase of the sales funnel we must portugal mobile database know how to capture the attention of users to get them to our website.

Our main task should be to find out how these users will reach us and adapt to that so that they can learn about the solution we provide on our website.

Therefore, there are many online marketing strategies that we may have to use in this first phase of the sales funnel:

Positioning / SEO
It is important to define the best keywords by which we think we can be found.

If they are good, they will help us optimize content and commercial pages in order to appear in the top positions of Google SERPs.


Content Marketing
One of the best actions we can take.

It is about attracting clients through quality content, focused on the interests and needs of the target audience and which we optimize with the keywords collected above.


Social Media Marketing
Social networks allow interaction with users in a more natural way, making them the perfect channel for disseminating content and creating conversations and relationships with users.


Online Advertising
Paid campaigns on both Adwords and Facebook Ads.

Both will allow us to reach our potential clients more directly and meet them in a tailored landing page.

Ok, but… for now, these are still visits… how do I convert them into leads?

Good question.