Posting relevant content on social media will help achieve several goals:

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You demonstrate your expertise in your field : quality of your products, your services
You are there for your audience : you answer questions, comments. You build their loyalty.
You create a community engaged with your brand : behind the scenes, manufacturing methods, quizzes, competitions, etc. Creating an engaged community allows you to get closer to your customers, learn more about them to offer them the best service or product. They are therefore perfect monitoring tools!
Publishing content on social networks represents an investment in time but little in financial terms. You can decide to hire an employee or a freelancer to do the community management work for you portugal whatsapp number database and there will be a financial commitment. But you can also do this part yourself and it will only cost you time and a little organization. But we will see how to organize yourself to produce regular content.

Your communication on social networks can however bring you money! Social networks help to bring you a flow of regular customers!

Being present on social networks fits perfectly into an inbound marketing or content marketing strategy . Inbound marketing is in French “inbound marketing”, that is to say that you will produce content in different forms to reach your target and that it is then they who spontaneously come to you. The idea is to become your own media, by soliciting your prospects through quality content rather than through paid advertising.

The French have 5.8 social accounts on average
What types of content should you publish on social media?

Once you have identified which social network to publish your content on, you will need to find what content to publish!

We can sometimes feel a little helpless when faced with the scale of the task, but with a little method and reflection it becomes much simpler.