We check that users are willing to buy

[rochon.a1.119]

Analyzing the size of our search categories with SEMrush and Google Data Studio
But while this way we can arrive at a fairly precise analysis of the traffic we are actually reaching, it does not give us any information about the traffic we are not able to reach.

To explain, with Google Search Console we have seen that we can record and analyze the organic searches that we are able to generate.

If there are impressions, even if they do not result in a click, at least we switzerland mobile database will see the number of times we have started to appear for a given keyword.

However, what we will never be able to see is all the traffic for which we are not generating any impressions.

That is, if we do not have the minimum positioning to generate an impression, we will not have any data about the real dimensions of the search or even the category.

Next, through an example we will finish explaining the situation to which we refer:

Let's say that we have opened, with great enthusiasm, a new site about handmade ceramic mugs.

We have created quite a few categories because we have discovered that the world of mugs is immensely more complex than we had assumed.



Personalized mugs.
Tea cups.
Coffee cups.
Mugs with photos.
(*) keyword research inspired by a real case.