How Brand Mentions Are Tracked: Manual and Automatic Monitoring

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removing negativity — the work is carried out in two directions. Dissatisfied clients are answered, the problem is clarified and solved. This helps in many cases. In the rest, only removing negative information will help;
formation of information sources with a loyal attitude towards the brand (new accounts on social networks, blogs, specialized information resources);
monitoring reviews and responding to them. According to statistics, 10% of negativity is enough to refuse a purchase. 70% of potential customers always study reviews before purchasing any product*;
active work in social networks to create a positive image of the company.
SERM tools for reputation are effective and used most often. They are recommended by leading Internet marketers. We recommend using SERM together with other tools, then the result will be predictable and will not take long to come.

Many buyers look for reviews and any mentions of a product or service before purchasing it. Therefore, the use of SERM and other tools becomes especially important for companies that want to keep their good name under control.

Monitoring brand mentions is important for maintaining your greece telegram data brand reputation and effectively engaging with your audience. There are two main ways to monitor mentions: manual and automatic.

Manual monitoring involves searching for and analyzing brand mentions manually. This method requires more time and effort, but allows you to get more detailed information about the context of the mention and the emotional coloring. Manual monitoring is especially useful for tracking mentions in specific sources or for analyzing reviews and comments.

Automatic monitoring is carried out using specialized tools and programs that automatically scan the Internet for brand mentions. This method allows you to quickly detect mentions and analyze large amounts of data. However, automatic monitoring may be less accurate and may not always be able to catch all mentions, especially if they contain typos or abbreviations. Both methods have their advantages and disadvantages, and are often used in combination to get the most complete picture of brand mentions on the web.


*according to Nielsen

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