Include a sufficient number of product varieties in your assortment

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A categorical assortment and a narrow assortment are not the same thing. If you sell hockey equipment, you cannot offer the buyer only EFSI sticks or CCM helmets. You will need to purchase Graf, Bauer, Reebok, and other brands. Otherwise, the client will have nothing to choose from, and he will look for what he needs on another site.

A sufficient range of products also affects the telegram in the philippines number of visitors and the volume of organic traffic. If a search engine finds many well-designed cards on your site, it will recommend you to users more often.

On average, well-optimized websites of the leading Ukrainian online store Prom bring 2-12 unique visitors to each product card. You can calculate the number of new orders from organic traffic. If 4 users visit each page monthly, the store has 100 products, and the conversion is 2%, then the calculation will look like this:




4 users * for 30 product names – 120 visitors to each product page * 2% = 2–3 orders monthly from organic search results.

We will increase the range to 500 items in the category.

4 users * 500 product names = 2000 monthly visitors to product cards. 2000 * 2% conversion = 40 clients from organic traffic.

Offer unique products
If you sell the same thing as all the stores, take the trouble to find some unique feature of your offer and indicate it in the description. Otherwise, you will get lost among the competitors.

Offering unique products