As the name suggests, you have to pay to communicate via these media. But that alone is no guarantee that you will actually reach your target group and that they will perceive your message or content.
You will certainly reach the most people with paid media, but the wastage is correspondingly high. In other words, people you don't actually want to reach.
Advertising in magazines, journals, newspapers georgia telegram screening and TV /radio
social media ads
advertising in search engines ( SEA )
advertising with posters and banners
Advertising directly at the point of sale (e.g. supermarkets or specialist retailers)
exhibition stands
sponsorship in any form
product placement
Testimonials, bloggers, influencers, YouTubers who share your content for a fee (!).
Positive ratings and reviews in online shops or on review platforms
Here, too, there is an overlap with earned media. From the customer's perspective, it is often not possible to determine whether the relevant people (testimonials, influencers), magazines, newspapers, (review) platforms are promoting you out of conviction. Or simply because you are paying money for