Top positions in a Digital Marketing agency

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There are many positions in a digital marketing agency , which indicate the area of ​​work in which they work and the function they have within the company. Each position is important and is assigned depending on the training, experience and responsibility of the worker.

Although each position in a digital marketing agency has a well-established function, if necessary they work together on each project assigned to them. Their mission is to create innovative strategies that motivate consumers in their purchasing decision and in the experience they have with a product or service.

As in any company, in digital marketing agencies there are positions that are considered key or essential to achieve successful results. Learn more details about what they are.

What are the main positions in a digital marketing agency?
Any digital marketing agency that wants to be successful must primarily have the following positions: marketing director or manager, growth manager

Marketing director or manager
This is the main position in a marketing agency, the person japan whatsapp data who makes the most important decisions for the company. They also have the mission of guiding projects and approving or not approving them for presentation to the client.

They are responsible for assigning, managing, evaluating, supervising and monitoring the activities carried out by their team. They are also responsible for setting prices and working with their team to try to overcome obstacles that campaigns may present due to external factors.

A marketing director or manager must be a strategic leader who knows how to manage and listen to the ideas of his or her team. A prepared professional with creative skills to create innovative strategies.

Content Manager
One of the key positions within a digital marketing agency is the Content Manager. This is the person in charge of creating a quality and valuable content strategy for the project assigned to them.

The content planning established by the Content Manager will help to strengthen the brand-customer relationship, make the brand more visible or more respected by customers and competitors, and will also promote loyalty and the possibility of gaining new customers.

They are responsible for the publications that the blog or website of the brand that hires the service should have, the downloadable resources that will be offered, everything related to email marketing and other tools that increase the visibility of the brand.

They coordinate copywriters to carry out strategies. To work as a Content Manager, it is necessary to have knowledge of SEO and SEM techniques, blog creation, metrics analysis, as well as writing valuable and quality content.

Social Media Manager
This is the person in charge of managing everything related to social media in the projects assigned to them. They are responsible for presenting strategies for this area, complying with the social media plan, defining the type of publications that have the greatest reach taking into account the brand's potential clients, and establishing the best way to maintain communications with consumers.

Works closely with the Community Manager to coordinate social media projects and analyze the data they report to measure results.

Their responsibilities also include presenting results reports on the social media campaigns they carry out. To perform this main position within the digital marketing agency, it is necessary to have training and experience in the area, as well as being a creative person.

Digital Marketing Manager
The Digital Marketing Manager is the person in charge of managing or creating strategies related to digital media. He or she manages the web pages, establishes objectives and KPIs, supervises that the digital channels function correctly and controls that the digital projects are coordinated.

Email Marketing Manager
They are responsible for creating, managing and coordinating strategies that allow brands to attract new customers or retain existing ones through email marketing. They are also responsible for making the best use of this tool in order to obtain the best results, complying with all legal regulations.

Segment the type of customer that each brand has to send the right email to each of them at the right time. This entire process can be achieved by properly automating this tool.

To fulfill all the functions of this position within the digital marketing agency, it is necessary to have communication skills, as well as knowledge in SEO and experience in the area.

Creative Designer
The creative designer is another of the main positions in a digital marketing agency. They are responsible for transmitting information in a concise, innovative and creative way, making use of appropriate images and videos. They work to capture the client's attention.

All positions within a digital marketing agency are important, each one fulfills a specific function and is a fundamental part of creating the best strategies and carrying out a project successfully.