The better the content and the more authoritative the site, the more weight the page has. In addition, it can convey value to other portals through links. It is better to place them in the text than to place them without context. Thematic proximity of the donor and acceptor resource always has a positive effect on the site ranking.
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Website loading speed and other technical ranking aspects
Technical ranking factors include:
Server response codes . A large number of commercial property owners database redirects and server errors does not have the best effect on the site ranking. In addition, search engines do not like when 404 errors often occur, related to attempts to get to remote pages, authorization problems, etc. Resources must return the correct response code or have no more than one 301 redirect to another work site.
Loading speed regardless of the device used by the user. When the work is slow, the bounce rate increases, which affects behavioral factors. Ideally, it takes no more than a second to render the first content on the page, the optimal time is considered to be within three seconds. Too long loading can be caused by a slow server, code containing many errors, lack of media optimization. This indicator also depends on the capabilities of the site management system.
Optimization of media , i.e. "heavy" images, videos. Such content negatively affects the site loading speed, often interferes with normal viewing of pages. This may be due to the use of images in uncompressible formats or the rental of a weak server that is not able to cope with the added video, animation.
Validity of the program code . Excessive number of scripts, styles, presence of unclosed, incorrectly added tags, system errors lead to an increase in loading time and negatively affect the ranking of the site.
Secure connection . To ensure secure data exchange with the user, the site must transmit traffic via a secure HTTPS connection. This is not possible without installing an SSL certificate and moving to this protocol extension.
Server location . Remoteness negatively impacts server startup time, which slows down loading. According to PageSpeed Insights, the maximum latency is 200 ms.
Duplicates and redirects . Duplicate pages, redirector chains and broken links that are open for indexing can cause the search engine to incorrectly select a relevant page and errors when transmitting its weight.
Today, a resource does not get to the top positions of search results without an optimized, convenient mobile version suitable for use with all popular screen sizes of gadgets. This requirement is no less important than the presence of an SSL certificate.
A site can gain a ranking advantage if it has a mobile app. This rule is most relevant for corporate, entertainment and social media portals.
Working with the listed technical aspects is of primary importance for a webmaster, since the effectiveness of optimizing behavioral or link factors depends on it.