Essential Landing Page Elements

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Landing Page Header

In the landing page header, you can place company contacts, a feedback form, or a navigation menu. It is also important that when scrolling the page, the header is pinned so that the user always cell phone database sees it. After all, if he wants to leave contacts or make an order, he will be able to immediately open the form or click on the button in the header.

Images

The visual component is also an important element. This way you will clearly present your offer to the user: a product or a service. Of course, this element needs to be worked out: the images must be unique, so as not to lose positions in search engines.

Call to action with contact form.

Among the landing page blocks, one of the most important is the call to action. It, in turn, is always located together with the contact form. In the call, you explain to the client the value and benefit of the offer, describe the result of the action, etc. To prevent the client from abandoning their idea, it is better to make the form concise, asking to indicate only the data you need.

Section with promotions and special offers

Of course, a promotion, discount or unique offer attracts the user's attention and motivates them to perform the target action. However, it is worth understanding that the rather boring timers (with a countdown of time until the end of the promotion or the quantity of goods) cannot always bring results. Therefore, when marketers and developers create this section, they do not use cliches, but work out the block with promotions depending on the goals and specifics of the business.