General strategy for improving the site

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In addition, Google Analytics allows you to track the number of unique visitors using a special counter, as well as calculate the subscription rate. But you can go further and set up a report by traffic source. After all, the more information you process, the more effective marketing decisions you can make.

Even if you followed all the rules for creating an effective website when developing a web resource, you should not stop there. After a while, the effectiveness of any Internet platform crypto email list begins to decline. To avoid this and continue to maintain the site at the proper level, you need to develop a strategy.

Website Improvement Strategy

At the same time, the strategic plan must include both the development of the website and its promotion, as well as an analysis of key performance indicators (KPIs).

First, pay attention to the users of the resource. Yandex and Google metrics can help you with this, as they will help you identify and eliminate weak points. It is also recommended to use feedback from site users. And since everything is learned in comparison, analyze the experience of competitors, because it is easier to learn from other people's mistakes, right?

Don't think that planning a strategy is difficult. There are many tools that can make this process easier. A little hint: if your project is standard, you can choose existing solutions and implement them. If the resource is unique and specific, you will have to experiment. And remember: a negative intermediate result is also an experience: you will get bumps, but a little later you will find the optimal solution.

If it is not possible to invest significant amounts of money into effective website promotion, then focus on what brings more profit: increase conversion in key areas, work on the interface, plan advertising expenses (we are not talking about reducing costs, but about the competent distribution of the budget so that it can bring greater returns).

When working to improve the efficiency of a web resource, you can follow this sequence of stages :

Evaluation of website performance.

Receiving and analyzing feedback from users.

Analysis of the target market segment and competitors in it.

Identifying key profitable areas.

Setting priorities in case of large-scale changes to the site.

Development of each planned action and step-by-step implementation of these actions into the work of the web resource.

Collection and analysis of statistical data to assess the effectiveness of changes, calculation of the return on investment ratio.