10 current trends in logo design in 2021

[zakiyatasnim]

The world around us is developing at a catastrophic speed! Every day, scientists make new discoveries. So design does not stand still and is constantly evolving. And in the coming year, it will use all its capabilities to the maximum. In particular, this applies to logos.



Every year, certain trends in logo design appear and disappear. The ways they appear can be completely different: they can smoothly flow from year to year, they can evolve from each other, or they can become a sharp contrast to last year's trends. What will be relevant in design in 2021? Here are the 10 most relevant trends.

1. Minimalism
Simpler, even simpler - the motto of previous years continues in 2021. Users have less and less time to look at details. And communication with brands more often takes place through computer and mobile phone screens, to which it is easier to adapt laconic images. Use sans-serif fonts, simple lines and shapes - such an emblem is readable from the first time and is well remembered.



2. Non-standard fonts
Helvetica, Poppins, Arial — you’ve probably seen these and other popular fonts in logos more than once. One way to stand out is to develop a new font that will emphasize the character of the brand and interest the audience. This technique is especially suitable for companies with text logos. Just remember that despite the originality of the font, the word must be clear from the first reading.



3. Gradient
Although many brands have already added a gradient to their logos, this technique will not lose its relevance in 2021. The trend is smooth changes in the saturation of one shade, which make the image three-dimensional. When developing a logo with a gradient, you should pay attention to color reproduction when printing. Make sure that printers or printing machines will correctly reproduce all color transitions.



4. Text destruction
What do you do when the inscription is missing elements? You start to portugal number data look more closely, trying to solve the riddle. The same thing happens with a logo that has gaps in the symbols or broken lines. Inconsistency attracts attention, however, only if it does not turn into a complex rebus. Small visual gaps are enough to keep the image recognizable.



5. Accumulation of elements
This technique allows you to turn the most ordinary emblem into a great one. Is there a graphic element in the logo? Duplicate it in two different shades. Want to diversify the text? Change any letter to two geometric shapes, superimposing them one on top of the other. Working with shapes, colors, and composition is not limited by anything except your imagination and the ease of reading the logo.



6. Negative space
This is what they say about the "air" inside or around any symbol. Designers often use it to create a new image. This technique is relevant because of its uniqueness: you can work with negative space in different ways depending on the features of the logo, the nature of the brand and your creative abilities. If you manage to convey a double meaning, you will attract additional attention to the emblem.