Importance of website maintenance

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Without a doubt, your website has become one of the fundamental tools for your marketing strategy, (If you don't have a website yet, you should read this: 5 reasons why your business needs a website ). For many companies, it is the fastest and most effective way to find potential customers. Your website allows your users to find information about your company, products, and services in an easy way, all just a click away. It is the best contact channel you could have if you are using it correctly.

That is why website design and development plays a fundamental role and although in some cases business owners or entrepreneurs lean towards solutions that give them economic facilities, over time they end up realizing that the design of a website requires a high level of knowledge, talent, effort and above all a lot of dedication to achieve the ideal results.

The importance of website maintenance:
It takes us too long to have a good website, that time we invest from the moment we start researching and analyzing our users or ideal clients to generate a design proposal that is focused on their needs and that is friendly for them, that is easy to use and that allows anyone who comes to visit us to find what they are looking for as quickly as possible. And well, we already have our website, we think we have everything ready, but this is when the most important part begins and which I want to talk to you about in this article, comes the maintenance.

What does website maintenance consist of?

When we talk about website maintenance, we are referring mexico whatsapp data to a permanent control of the proper functioning of the site. It is about technical and security management that allows us to be calm, permanent updates, review of links, creation and publication of content and improvements or adjustments to the design to keep it attractive for users.

The maintenance of a site will depend on its size. There are small sites that can be kept up to date with a few hours of work a week, as well as large portals that require a 100% dedicated resource. Maintenance costs will depend on the needs of the website, but it is important that you include this item in your marketing budget. The maintenance of your website cannot be left aside because surely when you have a problem, the cure will cost you more than what it would have cost you to invest in prevention.

Website maintenance, as I have been explaining, must be permanent and must be focused on security and positioning. Now let's see what fundamental aspects must be considered:

Technical maintenance
It may be the most complicated depending on your experience, but it is a job that should be done by an expert programmer or developer. In our case, for website development we prefer to work with the WordPress platform, which is stable, reliable and user-friendly, but it still requires us to be in constant monitoring, software and plugin updates must be permanent since it strongly influences security.

Technical maintenance is focused on understanding the potential risks that arise in terms of site security and generating actions to prevent or counteract any possible attack.

Maintaining security protocols is essential to ensure that users feel more comfortable when interacting on the page, which is why guaranteeing security when handling data using SSL certificates becomes a priority. As you can see, there are several issues that require knowledge and dedication, but a well-designed and optimized page will not have major problems if it is kept up to date since its launch.

Maintaining content
Adding, removing, or moving content is not a task that should be taken lightly. Remember that the fundamental principle of a website is to make everything easier for users. That is why when managing the content of a website we must ensure that the information is always easily accessible and that the links are not broken or lost.



Website maintenance
Website maintenance
We must take care of all the details, for example: the images must have an ideal size and weight, an image that you upload in a size not recommended by the web designer will immediately affect the presentation of your website, and let's not even talk about the weight, has it happened to you that your page worked very well and loaded quickly when it was delivered to you, but since you manage the content it is very slow? Well, start by looking at the weight of your images, it is usually one of the main causes for your site to become slow. Now, if what you are really looking for is positioning, content maintenance is vital, having a blog is ideal, but remember to publish periodically and with content focused on SEO. An agency expert in SEO content will achieve wonders with a good content strategy, but this must be permanent, if you want to see better results it is essential to define a schedule and stick to it.

Design maintenance
We can have a great design on our website, but preserving the graphic quality as it was delivered and making it look up-to-date is the task. When we design a website, we must take into account the brand image, respecting logos, colors, fonts and graphic lines is important so that the website is consistent and looks professional and corporate.

Within the design maintenance, it must be taken into account that the updates do not damage the graphic proposal. It is ideal to make some changes periodically, updating images, icons and making the design look fresh and in line with trends.

Remember that the design evolves and changes constantly. It is recommended that a company changes the design of its website at least every 2 and at most every 3 years, but during that period, maintaining the design will ensure that visitors always have the best image of our brand.

Link Maintenance
Constantly monitoring the links on our site will help improve our users' experience and the positioning of our website.

Any changes you make to the content of the website can affect the relationship between the links. This can result in broken links or pages not loading properly.

It is essential that you pay attention to this point, so that the functioning of your site is not affected.

As you can see, there are several aspects to take into account, however, the level or need for maintenance, as we saw previously, will depend on the needs of each site. A corporate portal, for example, will not have the same need for content maintenance as a news portal. However, technical maintenance is essential to ensure that our website is secure.

Website maintenance may include a report on the performance of your website. Using tools such as Google Analytics, we can monitor the sections most valued by our users, and other statistical data that will guide us to improve permanently.

In conclusion: 
Your website is a fundamental tool for your business's marketing strategy, which is why you should consider investing a monthly budget that guarantees security, updated content, SEO improvements and impeccable design.