The essence of a selling article

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A selling article is not just a few paragraphs of text listing the benefits of a product and the company's experience. Such text will sell only if there is no one else on the market. A more common scenario is this: there are a lot of competitors, and the selling text should be such that the reader simply has no choice.

To achieve this goal, it is necessary to compose an article according to certain rules. In this article, we will tell you what a selling text consists of, what requirements it must meet, we will talk about the formulas for composing it, and we will analyze typical mistakes.

A selling article is a text that advertises a direct mail marketing for personal injury email list product or service, the purpose of which is to make the reader want to make a purchase/order. It can be written using storytelling techniques or as a short post on a social network. In both cases, the information should motivate the audience to take the target action.

The essence of a selling article

A lot of hope is placed on a selling article. Often this is unjustified, since in addition to it, the sales chain contains several other important stages. And if mistakes are made in them, then even the highest quality text may not lead to the desired result. For example, after reading the post, the reader decided to call the company to clarify a couple of questions before buying, and the employee was incompetent and behaved rudely. As a result, the potential client is likely to refuse the purchase and turn to a competitor.

The article is a preliminary stage before the sale. Its quality affects the effectiveness of the advertising campaign as a whole, but does not guarantee the key action.

Companies that need selling articles
They are needed by everyone who is engaged in sales or services. The purpose of such articles, in addition to stimulating the purchase of goods and ordering services, on the part of the audience can be registrations on the site, attracting participants to social network communities, making calls, leaving requests for consultations, visits to the office or store of the company. All this ultimately affects the number of sales.

They will especially help Internet resources with low conversion, when a lot of visitors come to the site, but the product sells poorly.

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In addition to posts and text on the site, there are other types of sales materials. For example, emails with a commercial offer, presentations, slogans.

Articles are written in different styles and formats depending on the business area. The information in them is also different.