Tell more stories, your brand needs to be real

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The new digital marketing strategy that has turned the traditional model on its head is inbound marketing, which is based on attracting and connecting people in a more human way and generating educational content.

Within inbound marketing, storytelling plays an important role as it is a method that captures people through stories that stir feelings, generate joy, wonder and complicity. This is necessary because what we are looking for today is for advertising to make us fall in love, focus on our needs and offer us valuable content.

Therefore, every time a brand decides to use these two strategies when creating a digital marketing campaign, closer to the customer and more human, it will attract in the most sincere way its ideal buyer, the one who will always recommend its services or products convinced that they are the best.

The central axis of Storytelling and Inbound Marketing is based oman whatsapp data on selling what makes people feel about that product or service . That's why we want to give you 4 reasons why you should use these two strategies in your next digital campaigns.

1. Generate more confidence
You must show the most human side of the brand, such as your relationship with suppliers, your environmental and social care policies, show your employees happy because they have grown professionally, show how a person's life changes when they buy your product or acquire your service; the history of your company, how it started, what difficulties it had, among others.

This significantly contributes to the growth of customer trust in the brand . If you are able to capture your customer in the story, you will demonstrate that you have very little to hide and therefore you are being more transparent.

2. They will remember your brand more easily
People only remember the videos and images that made them feel goosebumps, they share those stories that connected with their everyday problems or situations and made them feel some kind of emotion.

Something similar happens in Inbound Marketing and storytelling. If, for example, you are able to tell a story on your blog in which your readers can identify with a personal problem, make a video about your company's history or an image that shows a more human perspective of the brand, you will have more chances of it being remembered.

3. Your audience can participate
It is necessary to research your buyer persona so that they connect with you when telling the story. If you know their problems, their challenges, their goals and the things that make them happy, you will attract them more easily through storytelling.

This benefit is increased when you involve a real customer who shows a need, or who is having a problem, this way you can introduce your company and explain how you are going to solve it together, show real stories and real solutions. This is the best tool you can use to convince your customers that your company is committed and interested in what its buyers think.

4. Your customers will want to share the story
Word of mouth is very powerful and a good story can be the way to automatically spread your brand. You “just” have to connect in such a deep way that people who watch the video are almost compelled to share, spread and talk about the story you have created.

This situation is reflected in the creation of viral videos, where storytelling is practically the most important part and the one that can make the difference between a video that nobody watches and one that is so good that everyone will share it.

On the other hand, that viral video will get people to your website, where you must convert that person into a lead through a landing page.

These benefits prove that storytelling is not only useful for putting small children to sleep and making films, but that in marketing, those who know how to use them are able to get the most out of each one. That is why brands must be more real and more human.

Asisomos is a digital marketing agency in Colombia, with extensive experience in the generation and development of digital strategies focused on results. Our experience includes brand design and its positioning in online and offline media. For more than 20 years we have experienced digital evolution. We are experts in web design, online store design, and Inbound Marketing strategy focused on improving results for our clients.

We work with clients from different sectors who today see our service as a great alternative to reach a larger audience, an audience connected 24 hours a day, 7 days a week, waiting to connect and interact.