Lead price
This is the amount you pay each time you receive a potential client's contact information.
This indicator is calculated simply: divide advertising costs by the number of leads collected.
How to improve: Leads are cheaper for sites with good conversion and those that show ads to target users. So improve usability by all means, work on design, navigation, etc.
A/B testing is very helpful here. It will show food and beverage email list what exactly on the site gives the best conversion. For example, you can launch two practically identical landing pages, differing only in one element, and check which of them will collect more leads.
This is the average price of each purchase made on your site.
This website metric is calculated as follows: the sum of all completed purchases (for the period of time under study) is divided by their number.
How to improve the indicator: increase the average check amount. This will also reduce the average cost of each purchase. Entice customers with bonuses, free delivery, make additional sales, create package offers. Again, improve the site itself and try to increase its conversion.
Purchase frequency (average)
Frequency of purchases
This is the number of purchases made by one average customer during the period under study.
It's calculated like this: you add the number of purchases made by one customer to the number of purchases made by other customers, and divide it all by the number of customers.
How to improve this website metric: use retargeting, upselling, offer additional products (services).
Time between purchases (average)
This is the time interval between a customer's previous and subsequent purchases.
To calculate it this way: take the number of days in the reporting period and divide it by the frequency of purchases (for the same period of time).
How to improve the indicator: to make the client buy more often, attract him with additional goods or services (in addition to what he has already purchased). To do this, again use retargeting.
Frequency of repeat requests
This website metric shows how many times the same customer comes to the website to buy your product again.
How to calculate: the number of users who came to make a purchase two or more times (during the reporting period) divided by the total number of customers who made at least one purchase (during the same period).
How to improve the indicator: this website metric can be used to see how loyal your customers are. To make them come to buy more often, improve the service, launch attractive promotions, create loyalty programs, and use retargeting.