Detailed guide with numerous practical tips
Table of contents
How to best distribute content
Only diversity makes your own channels really interesting
Not only share, but also comment and classify
Content Curation: What exactly is it?
Content curation around your own content hub
Content curation without your own content hub
Examples of platforms and forms
Joint link collection (not only) for corporate influencers
Benefits for curators
Benefits for the Community
Benefits for other content producers
Stealing prohibited: Where content curation ends
Anyone who passes off other people's content as their own or uses it without permission is violating copyright. On the other hand, anyone who recommends and links to other people's content in their own channels is actually supporting the authors, providing interesting ideas to the community and at the same time creating considerable benefits for themselves. That's how easy it is to describe the crucial difference between criminal content theft and content curation , which is just as recommendable but often underestimated in its effect . In this article, you will learn what content curation is exactly, why it plays an important role in content marketing, how you can use it in your corporate communications and how best to go about it.
Sometimes my timeline on social networks, whether Facebook or LinkedIn, seems like a strange party where all the guests take turns to recite their own messages as loudly as possible. But listening is often more cryptocurrency data important than telling, and recommending something usually comes before being recommended. This is especially true on social media.
How to best distribute content
Publishing your own content on your own platforms or in your own profiles and then distributing it: this is part of every content marketing strategy. But the reach and visibility of the content is decided by the community. Content only spreads when others find it interesting and useful enough to share it with others. Anyone who only wants to push their own content but never supports other authors and links to their pages is often hoping in vain for support.
It is a good idea to collect and recommend interesting content that goes beyond your own narrow horizons. Anyone who benefits the community by referring to other people's content is more likely to be quoted and linked to. In my opinion, your own visibility also brings with it responsibility. After all, it is not just your own achievement, but is largely due to your own network. It should really be a matter of course to give something back.
Content curation can also be used in a very targeted manner, for example to promote projects that deserve it or to give other people visibility for their concerns.